Ország. Márkázás. Imázs. Identitás. (Papp-Váry Árpád: Országmárkázás. Versenyképes identitás és imázs teremtése című könyvéről
Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2019, Vol 0, Issue 3
Abstract
As the author points out in the introductory part, the volume aims to be a technical guide for marking countries and improving their reputation, as this will give countries greater competitiveness. The book is a reference, because in the Hungarian language complete works on country marking have not appeared until now.
Authors and Affiliations
Magor Kadar
Keywords
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