Paradigm of system–reflex marketing, as an instrument for increasing the competitiveness of sanator–resort services in regional conditions
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2017, Vol 12, Issue 12
Abstract
In the article the tendencies of development of sanatorium and resort sphere of Ukraine are researched. It has been determined that the absence of real, effective institutional reforms during the last two and a half decades on the way to the establishment of the national market of sanatorium and resort services has caused and intensified the economic processes of destruction, disorderly, chaotic transformation of the sanatorium and resort area. The dynamics of the network of sanatorium and health resorts in the Ukraine, which made it possible to distinguish the main constraints on the development of the sphere of sanatorium and resort services.
Authors and Affiliations
О. HALACHENKO
Keywords
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