PARTICULARITIES OF LIFE INSURANCE PURCHASING PROCESS
Journal Title: REVIEW OF GENERAL MANAGEMENT - Year 2010, Vol 12, Issue 2
Abstract
Abstract: The decision to buy a life insurance policy is in most of the cases a complex decision. The consumer faces many problems before the purchase and during the effective process and after the purchase.
Authors and Affiliations
Nicoleta Grideanu, Ilie-Mircea Barbu
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