PENGARUH CITRA MEREK, KUALITAS PELAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN KONSUMEN PADA DISTRO RSCH DI YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 4
Abstract
This study aims to analyze the influence of brand image on consumer satisfaction, impact of service quality to customer satisfaction, and the influence of customer value on customer satisfaction, and the influence of brandimage, service quality, and customer value on customer satisfaction together on customer satisfaction in distro RSCH Yogyakarta.The population in this study is that consumers distro RSCH in Yogyakarta examined by the authors include Brand (X1), Quality of Service (X2), Customer Value (X3) and the Consumer Satisfaction Y). The research sample was 100 consumers. Methods of data collection using questionnaires, while data analysis techniques using multiple regression analysis were supported by F test and T test and also test the classical assumption of normality test, multicollinearity, and heteroscedasticity test.The results of the study with rank of significance of 5% or 0.05 indicates that brand image significantly influence consumer satisfaction (0.023 <0.05), quality of service significantly influence consumer satisfaction (0.000 <0.05), and the value of the customer does not significantly influence consumer satisfaction (0593 <0.05). But simultaneously variable brand image, service quality, and customervalue together influential on consumer satisfaction on the distributions RSCH Yogyakarta (0,000 < 0,05).
Authors and Affiliations
Adam Nur Fatoni
Keywords
Related Articles
- EP ID EP647276
- DOI 10.26460/ed_en.v1i4.326
- Views 176
- Downloads 0
PENGARUH KEPUASAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN BAGIAN PERBENDAHARAAN DAN MOBILISASI DANA RSUP DR. SARDJITO
The purpose of this study is to describe (1) the effect of job satisfaction variable on employee performance, (2) the effect of work environment variable on employee performance, and (3...
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, UKURAN PERUSAHAAN, STRUKTUR MODAL DAN TAX AVOIDANCETERHADAP NILAI PERUSAHAAN (Studi Empiris Pada Perusahaan Manufaktur Yang Masuk Dalam LQ45 di Bursa Efek Indonesia Periode 2011-2017)
The purpose of this study is to examine the effect of Corporate Social Responsibility, Corporate Size, Capital Structure and Tax Avoidance on FirmValue simultaneously and partially. Population in this resear...
ANALISIS PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN SARANA PRASARANA TERHADAP KINERJA GURU(Studi Pada SMK Muhammadiyah 1 Yogyakarta)
This study aims to determine the effect on principal transformational leadership variables, teacher performance, facilities and infrastructure and teacher performance atMuhammadiyah 1...
PENGARUH MOTIVASI KERJADAN LINGKUNGAN KERJA TERHADAPKINERJA KARYAWAN INSTALASI PENJAMINANRSUP DR. SARDJITO YOGYAKARTA
This study aimed to explain the influence of the partial work motivation on employee performance, toexplain the influence of the partial work environment on employee performance and to explain work mo...
PENGARUH KUALITAS PELAYANAN, REPUTASI PERUSAHAAN, DAN ATRIBUT PERUSAHAAN TERHADAP MINAT BELI ULANG PENGGUNA GO-FOOD YOGYAKARTA
The research is aimed to explore the effect of the service quality, the reputation of company, and the attribute of company toward the repurchase intention of go-food customers at Yogyakarta. This resear...