PENGARUH E-WOM DAN BRAND TRUST TERHADAP PURCHASE INTENTION (Studi Kasus Pada Konsumen Go-jek di Yogyakarta)
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 11
Abstract
This research, is expected to prove influence between variable namely e-wom as electronic word of mouth ) brand so and purchase intention. In this research used a quantitative approach namely by spreading the questionnaire to respondents users go-jek in yogyakarta.An analyzer used the test the assumption classical and test t with the results of research suggests that all the variables affect each other.
Authors and Affiliations
Azmi Hadi
Keywords
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- EP ID EP658035
- DOI 10.26460/ed_en.v1i11.812
- Views 201
- Downloads 0
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