PENGARUH OUTCOME QUALITY, INTERACTION QUALITY, PEER-TO-PEER QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMMER STATISFACTION DI PUSAT KECANTIKAN “NAAVAGREEN COLOMBO”
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
The purpose of this study was to examine the effect of Outcome Quality, Interaction Quality, Peer-To-Peer Quality on Customer Loyalty through Customer Statisfaction at Naavagreen Beauty Center.Its population is Naavagreen yogyakarta customer who do maintenance less than 3 month. The sample used 100 students. Analytical techniques using multiple analysis techniques supported by t test and Coefficient Determination test with the help of SPSS program for windows 16.0.The results showed that Outcome Quality has a positive and significant influence on Customer Statisfaction. Interaction Quality has a positive and significant influence on Customer Statisaction. Peer-To-Peer Quality has a positive and significant influence on Customer Statisfaction. Customer Statisfaction has a positive and significant influence on Customer Loyalty. Outcome Quality has a positive and significant influence on Customer Loyalty. Interaction Quality has a positive and significant influence on Customer Loyalty. Peer-To-Peer Quality has a positive and significant influence on Customer Loyalty.
Authors and Affiliations
Dwi Okta
Keywords
Related Articles
- EP ID EP662873
- DOI 10.26460/ed_en.v1i8.556
- Views 203
- Downloads 0
PENGARUH KOMITMEN, KEPERCAYAAN DAN KOMUNIKASI TERHADAP LOYALITAS PELANGGAN JASA KURSUS JCC (Jogja Course Center)
Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi, kepercayaan,dan komitmenbaiknsecara parsial maupun simultan terhadap loyalitas pelanggan jasa kursusJCC (Jogja Course Center). Pada penelit...
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASIKERJA TERHADAP KEPUASAN KERJA DAN DAMPAKNYA PADAKINERJA KARYAWAN (STUDI KASUS PADA BANK BNI 46 KANTOR CABANG PERINTIS KEMERDEKAAN BANDUNG)
The purpose this experiment is to describe (1) the effect of leadership style on job satisfaction at the Bank BNI 46 kantor cabang Perintis Kemerdekaan Bandung (2) the effect of work motivation on job satisfaction at t...
Pengaruh Citra Merek, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian
This study aims to determine the influence of brand image, product quality and promotion of consumer purchasing decision INK helmet in Purworejo district. The study was conducted by distributing questionnaires as primary...
PENGARUH KUALITAS SUMBER DAYA MANUSIA, KINERJA INDIVIDU,DAN PEMANFAATAN TEKNOLOGI INFORMASI TERHADAPRELEVANSI LAPORAN KEUANGAN INSTANSI PEMERINTAH(Studi Pada Pemerintah Kota Yogyakarta)
This research purpose is for testing effects from qualityof human resources,individual performance, and utillization technology of informationin simultaneous nor partial toward relevance government fina...
PENGARUH PENGAWASAN KEUANGAN DAERAH, SUMBER DAYA MANUSIA, DAN PEMANFATAN TEKNOLOGI INFORMASI TERHADAP KETEPATWAKTUAN PELAPORAN KEUANGAN PEMERINTAH DAERAH (Studi Empiris Pada SKPD Pemerintah Kabupaten Bantul)
The purpose of this study is to determine the influence of regional financial supervision, human resources and utilization of information technology to the timeliness of local government financial reporting. The data use...