PENGARUH FIRM IMAGE DAN AFFECTIVE LOYALTY TERHADAP WORD OF MOUTH PADA KONSUMEN PRODUK KOSMETIK WARDAH DI YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 11
Abstract
This study aims to examine the effect of firm imageand affective loyalty on WOM. This research was conducted in 162 respondents in Yogyakarta with respondents who used anad bought wardah cosmetic products once or more. The resultsof this study indicate: 1)firm image has a positive effect on WOM, 2) affective loyalty has a positive effect on WOM.
Authors and Affiliations
Erika Ayu Cahyapuspita
Keywords
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- EP ID EP658033
- DOI 10.26460/ed_en.v1i11.845
- Views 206
- Downloads 0
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