PENGARUH KUALITAS PELAYANAN DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING SERTA DAMPAKNYA TERHADAP MINAT MEREFERENSIKAN NASABAH BANK OCBC NISP CABANG CIK DI TIRO YOGYAKARTA
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 8
Abstract
This study aimsto determine the effect ofquality of servicead product innovationoncompetitive advantageandinterest referenced of Bank OCBC NISP Brach Cik Di Tiro Yogyakarta Costumers.The research was conducted quantitatively by survey method using questionnaire.The sample of this research is the customer who happened to be encountered in PT Bank OCBC NISP Branch Cik Di Tiro Yogyakarta as many as 100 people who have Saving Product Tanda360o Plus and at least 6 months have become customerswhohaveSaving Product Tanda 360o Plus. The sampling technique used purposive sampling technique. Data were analyzed by using multiple linear regression analysis. The result of the analysis showedthat service quality variable hada significant and positive influence on competitive advantage. Product Innovation Variable hada significant and positive effect on Competitive Advantage. Service Quality Variables hada significant and positive influence on Referring Interest.Product Innovation Variables hada significant and positive effect on Referring Interest. Variable of Competitive Advantage hada significant and positive influence on Referring Interest. The quality of service, product innovation and competitive advantage had acontributed 70.1%in influencing the interest of referring customers of Bank OCBC NISP.
Authors and Affiliations
Devinta Kris
Keywords
Related Articles
- EP ID EP662876
- DOI 10.26460/ed_en.v1i8.559
- Views 217
- Downloads 0
PENGARUH E-WOM DAN BRAND TRUST TERHADAP PURCHASE INTENTION (Studi Kasus Pada Konsumen Go-jek di Yogyakarta)
This research, is expected to prove influence between variable namely e-wom as electronic word of mouth ) brand so and purchase intention. In this research used a quantitative approach namely by spreading the questionnai...
PENGARUH PENYAJIAN LAPORAN KEUANGAN DAERAH, AKSESIBILITAS LAPORAN KEUANGAN DAERAH, PENGENDALIAN INTERNAL, PENERAPAN ANGGARAN BERBASIS KINERJA, DAN PENERAPAN SAP BERBASIS AKRUAL TERHADAP TRANSPARANSI PENGELOLAAN KEUANGAN DAERAH(Studi Kasus Pada SKPD Kota Yogyakarta)
This research aimed to test the effect of regional financial statement presentation, accessibility regional financial statement, internal control, implementation of performance-based budgeting, and imp...
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, DISIPLIN KERJA MOTIVASI DAN INSENTF TERHADAP KINERJA KARYAWAN KOPERASI SIMPAN PINJAM RUKUN IKU AGAWAE SANTOSO
Research was conducted on Credit Unions Rukun Iku Agawe Santoso which aims to determine the effect of leadership style, work environment, work discipline, motivation and incentives on employee pe...
pengaruh pemahaman peraturan perpajakan, kualitas pelayanan, kesadaran wajib pajak dan sanksi pajak terhadap kepatuhan wajib pajak orang pribadi.
This research type is quantitative research by using primary data. The population in this study is all taxpayers of individuals registered in KPP Pratama Wonosari. Especially Individual Taxpayers in Rongkop Subdistrict a...
PENGARUH CONSUMER TRUST DAN EXPECTATION TERHADAP ONLINE REPURCHASE INTENTION MELALUI CUSTOMER SATISFACTION PADA SITUS JUAL BELI ONLINE BUKALAPAK DI KOTA YOGYAKARTA
This study was conducted to determine the influence of consumer trust and expectation in online repurchase intention through customer satisfaction on the online sale site Bukalapak in Yogyakarta . Research location...