PENGARUH KUALITAS PELAYANAN TERHADAP KEPERCAYAAN DAN KESETIAAN KONSUMEN
Journal Title: Jurnal Economia - Year 2018, Vol 14, Issue 1
Abstract
This study aimed to find out the effect of service quality on consumers trust and loyalty, and the effect of trust on the consumers loyalty. This study was causal associative quantitative approach. The subject of this research was citizen of Yogyakarta who have or still use the shipping services at PT. Pos Indonesia. The results of this research showed service quality positively affects consumers trust, service quality positively affects the consumers loyalty, and trust positively affects the consumers loyalty.
Authors and Affiliations
Nurhadi Nurhadi, Asriel Azis
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