PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PEER INFLUENCE TERHADAP KEPUTUSAN UNTUK MENJADI NASABAH PADA BPRS MITRA HARMONI
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 6
Abstract
The purpose of this study is to describe, the effect of perceived ease of use on customer decisions, the effect of perceived usefulness on customer decisions, and the influence of peer influence on customer decisions. The variables in this study are perceived ease of use, perceived usefulness, peer influence and purchase decision. This research was conducted at BPRS Mitra Harmoni, the population in this research is member/ partner of BPRS Mitra Harmoni. Samples taken as many as 50 people with simple random sampling technique. Data collection was done by distributing questionnaires using a scale of 1-10 points to measure 15 indicators. The analysis technique used is multiple linear regression with 5% significance level. The result of this research shows the equation of PD =0,249PE+0,432PU+0,219PI, where perceived ease of use variable have positive and significant effect to purchase decision, perceived usefulness have positive and significant effect to purchase decision, and peer influence have positive and significant influence to decision become a customer. It can be concluded that the independent variable has a positive and significant influence on the decision to become a customer in BPRS Mitra Harmoni. Coefficient of determination on this test result is 61,7% to purchase decision.
Authors and Affiliations
Singgih Yuniarto Erikuncoro
Keywords
Related Articles
- EP ID EP654169
- DOI 10.26460/ed_en.v1i6.419
- Views 199
- Downloads 0
PENGARUH PROFITABILITAS TERHADAP MANAJEMEN LABA DENGAN UKURAN PERUSAHAAN SEBAGAI MODERASI (STUDI EMPIRIS PADA PERUSAHAAN INDUSTRI DASAR DAN KIMIA YANG TERDAPAT DI BURSA EFEK INDONESIA TAHUN 2014-2016)
This study aimstodetermine the effec tof Profitability to Profit Management is moderated by Company Size. The population in this research is manufacturing company of industrial and chemical sub sectorlisted in Indonesia...
PENGARUH INVESMENT OPPORTUNITY SET (IOS),LABA BERSIH DAN ARUS KAS OPERASI TERHADAP DIVIDEND PAYOUT RATIO PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
This study aim to examine the effect of Investment Opportunity Set (IOS), Net Income and Operating Cash Flow simultaneously, partial and dominant to Dividend Policy proxied by the Dividend Payout Ratio (DPR) on manufactu...
Pengaruh Pengetahuan Perpajakan, Modernisasi Sistem Administrasi Perpajakan, Kualitas Pelayanan Pajak, Dan Kesadaran Wajib Pajak Terhadap Kepatuhan Wajib Pajak
Jurnal Ekobis Dewantara Vol. 1 No. 6 Juni 2018193PENGARUH PENGETAHUANPERPAJAKAN, MODERNISASI SISTEM ADMINISTRASI PERPAJAKAN, KUALITAS PELAYANAN PAJAK, DAN KESADARAN WAJIB PAJAK TERHADAP KEPATUHAN WAJIB PAJAK(Studi Empiri...
PENGARUH PRICE EARNIG RATIO (PER), EARNING PER SHARE (EPS), RETURN ON EQUITY (ROE), DAN ECONOMIC VALUE ADDED (EVA), TERHADAP RETURN SAHAMSTUDI KASUS PADA PERUSAHAAN PERBANKKAN BUMN YANG TERDAFTAR DI BURSSA EFEK INDONESIA (BEI) PERIODE 2010-2016
The purpose of this study is to understand whether there is a partial influence between PER, EPS, ROE, and EVA variables on Stock Return and to understand whether there is influence simultaneously on PER, EP...
PENGARUH PENERAPAN CORPORATE GOVERNANCE, RETURN ON ASSET, DAN LEVERAGE TERHADAP TAX AVOIDANCE PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA
This study aims to examine the influence of Corporate Governance, Return on Assets and Leverage simultaneously or partially to Tax Avoidance on manufacturing companies listed in the Indonesia Stock Exchange period 2012-2...