PENGARUH PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, DAN PEER INFLUENCE TERHADAP KEPUTUSAN UNTUK MENJADI NASABAH PADA BPRS MITRA HARMONI
Journal Title: Jurnal Ekobis Dewantara - Year 2018, Vol 1, Issue 6
Abstract
The purpose of this study is to describe, the effect of perceived ease of use on customer decisions, the effect of perceived usefulness on customer decisions, and the influence of peer influence on customer decisions. The variables in this study are perceived ease of use, perceived usefulness, peer influence and purchase decision. This research was conducted at BPRS Mitra Harmoni, the population in this research is member/ partner of BPRS Mitra Harmoni. Samples taken as many as 50 people with simple random sampling technique. Data collection was done by distributing questionnaires using a scale of 1-10 points to measure 15 indicators. The analysis technique used is multiple linear regression with 5% significance level. The result of this research shows the equation of PD =0,249PE+0,432PU+0,219PI, where perceived ease of use variable have positive and significant effect to purchase decision, perceived usefulness have positive and significant effect to purchase decision, and peer influence have positive and significant influence to decision become a customer. It can be concluded that the independent variable has a positive and significant influence on the decision to become a customer in BPRS Mitra Harmoni. Coefficient of determination on this test result is 61,7% to purchase decision.
Authors and Affiliations
Singgih Yuniarto Erikuncoro
Keywords
Related Articles
- EP ID EP654169
- DOI 10.26460/ed_en.v1i6.419
- Views 153
- Downloads 0
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SHAMPO PANTENE DI KOTA WATES
This study aims to analyze the effect of product quality on purchasing decisions, price to buyer decisions, promotion of buyer decision, and product quality, price, promotion together influence on purchasing d...
PENGARUH PROGRAM TAX AMNESTY, SANKSI PAJAK, DAN KUALITAS PELAYANAN FISKUS TERHADAP KEMAUAN MEMBAYAR PAJAK WAJIB PAJAK ORANG PRIBADI
The purpose of this study was to describe (1) the influence of tax amnesty variable to the variable of willingness to pay the tax, (2) the influence of tax sanction variable to the variabl...
CREATION CUSTOMER VALUEUNTUKMENINGKATKAN PURCHASE INTENTIONPADA JASA SABILA TRANSPORT
To improve the services of the Transport Sabila. 3) Influence Perceived emotional value on Sabila Transport services. 4) Effect of Perceived social value Purchase intention to improve the services Sabila...
PENGARUH JUMLAH DAN MUTASI KENDARAAN BERMOTOR TERHADAP PENERIMAAN PAJAK KENDARAAN BERMOTOR DI KOTA YOGYAKARTA
This study aims to determine the effect of the number of vehicles, vehicle input mutation, mutation of vehicle output to vehicle tax revenues (PKB) in SamsatOffice of Yogyakarta City. The nature of this research is quant...
PENGARUH PENERBITAN SURAT KETETAPAN PAJAK KURANG BAYAR, PENERBITAN SURAT TAGIHAN PAJAK , DAN PENERBITAN SURAT PENGUKUHAN PENGUSAHA KENA PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN
The purpose of this study is to determine the effect of the issuance of tax assessment letters underpayment, issuance of tax bills, and the issuance of inauguration letter of taxable entrepre...