PENGARUH SERVICESCAPE DAN HARGA TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM ANGKUT MOVIE STAR STUDIO KOTA BATU
Journal Title: IQTISHODUNA Jurnal Ekonomi dan Bisnis Islam - Year 2017, Vol 13, Issue 2
Abstract
The purpose of this research is to find out the influence of servicescape and price to the satisfaction of visitors. This research was conducted at Museum Angkut Movie Star Studio Kota Wisata Batu. Samples of this study are 120 respondents, through purposive sampling method. Data collection was done through observation and questionnaires. Based on the analysis multiple linear regression research shown that servicescape and prices simultaneous effect on satisfaction of visitors. Servicescape and prices partial effect on satisfaction of visitors. Servicescape predominantly affect the satisfaction of visitors.
Authors and Affiliations
Sri Wilujeng
Keywords
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- EP ID EP672774
- DOI 10.18860/iq.v13i2.4488
- Views 149
- Downloads 0
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