PERAN HUMAS DALAM MENINGKATKAN LOYALITAS STAKEHOLDERS UNIVERSITAS AHMAD DAHLAN
Journal Title: INFORMASI - Year 2017, Vol 47, Issue 1
Abstract
Universitas Ahmad Dahlan (UAD) have formed the public relations as liaison to outsiders (spokesman). With the UAD’s Public Relations, expected various public interest and the interests of the organization can run together. Programs and strategy has been conducted by UAD’s Public Relations to have good relations with stakeholders of UAD. This research own, intended to see how the role of public relations UAD to bolster loyalty of stakeholders. By using the case study method, with data collection method using focus group disscussion, it is hoped the result of research is could become basic to improving UAD’s Public Relations. This research result indicates that public relations are expected to draw up strategies appropriate to enhance loyalty stakeholders, both in terms of the management of its own organization, communication pattern, and management of media connection. Abstrak Universitas Ahmad Dahlan (UAD) telah membentuk bidang kehumasan sebagai penghubung dengan pihak luar (juru bicara). Dengan adanya Humas UAD tersebut, diharapkan berbagai kepentingan publik dan kepentingan organisasi dapat berjalan bersama. Berbagai program maupun strategi telah dilakukan oleh Humas UAD untuk menjalin hubungan baik dengan pihak-pihak (stakeholders) UAD. Penelitian ini sendiri, dimaksudkan untuk mengetahui bagaimana peran humas UAD guna meningkatkan loyalitas dari stakeholders. Dengan menggunakan metode studi kasus, dengan metode pengumpulan data dengan menggunakan focus group disscussion, diharapkan hasil dari penelitian ini dapat dijadikan acuan untuk perbaikan kinerja humas UAD itu sendiri. Hasil penelitian ini menunjukkan bahwa humas diharapkan mampu menyusun strategi-strategi yang tepat untuk dalam meningkatkan loyalitas stakeholders, baik dari segi pengelolaan organisasi sendiri, komunikasi yang dijalankan, dan pengelolaan media komunikasinya.
Authors and Affiliations
Choirul Fajri
Keywords
Related Articles
- EP ID EP224710
- DOI 10.21831/informasi.v47i1.14885
- Views 87
- Downloads 0
PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING
Organizations’ internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives...
ANALISIS SEGMENTASI PENONTON BIOSKOP YOGYAKARTA
After the long period of the cinema industry decline, the number of audience who visit cinema increases significantly. However, the research to examine the phenomena of audience segmentation is very few. Therefore the st...
PEMAHAMAN LITERASI MEDIA DI LINGKUNGAN PENGURUS PIMPINAN WILAYAH AISYIYAH DAERAH ISTIMEWA YOGYAKARTA PERIODE 2015-2020
As parents mothers play an important role in giving directions to targeted all relating to the event who deserves to consume by family. This study was conducted by adopting descriptive quantitative. Handing out the quest...
PEMAKNAAN KECANTIKAN SEBAGAI PUTIH JEPANG DALAM IKLAN SHINZUI BODY CLEANSER
The Beauty Concept is changing from time to time, from the classic beauty that walks in harmony with the nature to the subjectivity of postmodern beauty. Nevertheless, the beauty standard is often constructed by the medi...
TRANSFORMASI SELEBRITI MENJADI POLITISI: URGENSI PERSONAL FRONT DALAM RANAH SOSIAL
This article aims to analyze the recent phenomenon of celebrities’ transformation entering political arena using Bourdieu’s habitus, field, and social capital theoritical framework and the role of mass media to shine cel...