PUBLIC RELATIONS AND EMPLOYEE PERFORMANCE IN NIGERIAN INSTITUTIONS OF HIGHER LEARNING
Journal Title: INFORMASI - Year 2018, Vol 48, Issue 2
Abstract
Organizations’ internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics — academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice capable of addressing the characteristic needs of the academic staff (who are directly involved with the students) in addition to those of the non-academic staff will be required. A critically review of extant literature surrounding the impacts of the practice of PR on job performance among employees of Nigerian institutions of higher learning was performed. Additionally, critical intra-organizational PR media capable of addressing the characteristic and specific needs of the overall and specific internal publics were underscored and some policy recommendations offered. This article concludes that effective PR (a PR practice that addresses both the comprehensive and specific needs of the various classifications of internal publics) enhances job performance and productivity.
Authors and Affiliations
Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim
Keywords
Related Articles
- EP ID EP438183
- DOI 10.21831/informasi.v48i2.21972
- Views 73
- Downloads 0
PEMAKNAAN KECANTIKAN SEBAGAI PUTIH JEPANG DALAM IKLAN SHINZUI BODY CLEANSER
The Beauty Concept is changing from time to time, from the classic beauty that walks in harmony with the nature to the subjectivity of postmodern beauty. Nevertheless, the beauty standard is often constructed by the medi...
ANALISIS SEGMENTASI PENONTON BIOSKOP YOGYAKARTA
After the long period of the cinema industry decline, the number of audience who visit cinema increases significantly. However, the research to examine the phenomena of audience segmentation is very few. Therefore the st...
MEDIA LITERACY AND SOCIAL MEDIA USAGE ANALYSIS IN COMMUNICATION AND NON-COMMUNICATION STUDENTS OF UNIVERSITY OF AMIKOM YOGYAKARTA
Media literacyis the ability to understand, analyze, and deconstruct media images. The ability to do it is intended that the public as a media consumer becomes aware of how the media are built and accessed.The aims of th...
AN INITIAL EXPLORATION ON TERRORISM ISSUES IN MALAYSIA AND INDONESIA: THE CASE OF THE WALL STREET JOURNAL
The symbiotic relationship between Islam and media is inevitable. The frequent of media coverage about Islam has been researched by many especially since the remarkable incident of September 11 in 2001. From that moment,...
PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP
Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. This paper views environmental campaign in social medias could be effective if viewed from another side, that...