Peran Pemerintah Dalam Memediasi Pengembangan Cluster Branding Kawasan Ngarsopuro untuk Meningkatkan Ekonomi Kreatif Kota Solo
Journal Title: Jurnal Manajemen dan Kearifan Lokal Indonesia - Year 2018, Vol 2, Issue 1
Abstract
This research is titled The Government's Role in Mediating the Development of Cluster Branding of Ngarsopuro to Improve the Creative Economy of Solo City. Ngarsopuro area is one of 8 locations of the dominant creative milieu area in Solo City. The provision of open public spaces and public buildings as leisure as well as a place of transformation of values, ideas, innovation, and creativity. Samples were taken from the seller population at Ngarsopuro Antique and Art Market and Ngarsopuro Solo night market with convenience sampling technique. Data were collected using questionnaires after passing validity and reliability tests. Simple regression analysis and multiple regression analysis with mediation is used to prove the four hypotheses, the result is: 1. Development of Ngarsopuro cluster branding significantly influence the role of government in Developing development of Ngarsopuro Region, 2. The development of cluster branding in Ngarsopuro significantly effects on the Improvement of Creative Economy of Solo, 3. The role of Government in Developing Region Ngarsopuro have a significant effect on Improving Creative Economy Solo, 4. The Role of the Government Significantly Influencing the Effect of Cluster Branding Development of Ngarsopuro towards the Creative Economy Improvement of Solo City. The results of this study can be used as a reference in establishing policies on the development of Cluster Branding Ngarsopuro Region as a creative economic development of the city of Solo.
Authors and Affiliations
Retno Susanti, Suprihatmi Suprihatmi
Keywords
Related Articles
- EP ID EP611541
- DOI 10.26805/jmkli.v2i1.11
- Views 75
- Downloads 0
Faktor Pendorong Keberhasilan Wanita Pedesaan dalam Berwirausaha
The rapid development of entrepreneurship can be one of the alternative careers for women in rural areas to be able to earn an income for yourself. Culturally the communities still considered weird or taboo if a woman be...
Pengaruh Kompensasi Terhadap Kepuasan Kerja dan Dampaknya Pada Kinerja Karyawan Bagian Marketing di PT. Diparanu Rucitra Property Surabaya
This study discusses about the effect of compensation against job satisfaction and the impact on employee performance by marketing section at PT. Diparanu Rucitra Property Surabaya. This research was conducted by using a...
The Evolving Consumer Behavior: Fan Culture in Online Community
It is obvious how technology has reformed the way consumers behave. More than influencing factors to buying decision, the study of media consumers has attracted scholars to investigate various subjects related to it. Fan...
Pengaruh Mediasi Sikap Generasi Y Terhadap Niat Beli Rumah Ramah Lingkungan
Consumers have internal and external factors as the basis for deciding to buy environmentally friendly homes. The empirical findings from previous studies show that environmental knowledge and attitudes affect consumer b...
Rancangan Model Pengembangan Kewirausahaan pada Mahasiswa Ditinjau dari Persepsi, Minat dan Kompetensi Kewirausahaan
Natural resource management has not been maximized, job availability has not been able to accommodate the existing workforce. Even more concerning is the least number of entrepreneurs, whereas to become an advanced and i...