Perceived Brand parity: critiques on Muncy's scale
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2013, Vol 4, Issue 8
Abstract
Today, markets became ultra-competitive markets so that researchers shown that consumers are seeing products as similar to each others. In the marketing literature, this situation is called brand parity that it is very important to investigate but unfortunately, very little research has been done in this area. It is true that Muncy's scale of Perceived Brand Parity is only parity scale in the field of marketing but certainly is not the most perfect scale therefore in the paper; the researchers intend to criticize Muncy's scale based on issues marketing and methodology so thereby demonstrate to need for developing a more complete scale.
Authors and Affiliations
Mohammad Ali Abdolvand| Department of Business Management, Science &Research Branch, Mohammad Javad Taghipourian*| Islamic Azad University (I.A.U), Tehran, IRAN, jpouryan@gmail.com
Keywords
Related Articles
- EP ID EP5584
- DOI -
- Views 350
- Downloads 10
A new approach for efficient energy management for data centers
This research investigates energy management problems in data center. In the recent years, with growing and expanding the computational demands, there is enormous pressure for data center. Therefore, this subject makes s...
Effect of urban wastewater on forage maize in south of Tehran
This study was carried out in order to study the effects of wastewater irrigation on heavy metals accumulation in forage corn in south of Tehran. Experiment design was randomized complete block design with four treatment...
Vibration analysis of piezoelectric nanowires using the finite element method
A finite element model for free vibrations of piezoelectric nanowires (NWs) is developed based on the non-local Euler-Bernoulli beam theory and Galerkin method. The governing equation of motion for the piezoelectric NW w...
Challenges Of Sustainable Rural Development From Perspective Of Villagers
In Iran 22.23 million people living in 65000 villages who directly or indirectly depend on agriculture to survive, while most of them are living under poverty line. Still Iranian rural economy is dominated by agricultura...
Performance evaluation of a light tractor during plowing at different levels of depth and soil moisture content
In this study, the tractive performance of a light tractor (25.8 KW) for 2-bottom moldboard plowwere measured in three soil moisture content ranges of (16-18%,19-22% and 23-25%db) and three different depths (10,15 and 20...