PERCEIVED ECONOMIC CRISIS, CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY DOMESTICALLY PRODUCED PRODUCTS IN BRAZIL
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 8
Abstract
This article analyzes the interrelationship among perceived economic crisis, consumer ethnocentrism, and willingness to purchase domestically produced products in the Brazilian market in the context of the recent economic crisis. Our survey data shows that more ethnocentric consumers tend to purchase more domestically produced goods, and that this effect is stronger for high-priced than for low-priced goods. However, strikingly, perceived economic crisis has a negative impact on ethnocentrism, which is opposite to common sense and existing literature.
Authors and Affiliations
Shim Yong Ju| (Corresponding Author) Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil 6-34, Hakik Dong, Nam Gu, Incheon, Republic of Korea, Vanessa Scaciotta| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil, Luciana Iwashita Silva| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil
Keywords
Related Articles
- EP ID EP10840
- DOI -
- Views 364
- Downloads 19
EVALUATION OF NON-FORMAL ENVIRONMENTAL EDUCATION TRAINING PROGRAM FOR INDUSTRIAL WORKERS APPLIED TO CLEANER PRODUCTION IN BRAZIL
This study aims to present and systematize the Non-Formal Environmental Education Program as a new Methodology for industrial workers, since this method was tested with the collaboration of industrial workers for the...
EFFECT OF MICROFINANCE SERVICES ON WOMEN SOCIO ECONOMIC DEVELOPMENT: A CASE STUDY OF TUMBA MICROFINANCE IN HUYE DISTRICT, RWANDA
The purpose of this study was to determine the effect of microfinance services on the social economic development of women. The specific objective of the study was; to determine the influence of microfinance credit on...
ATTAINING QUALITY IN BUSINESS PROCESSES USING NEW DERIVED APPROACH OF STACKED LEAN SIX SIGMA
No Abstract
AN IDENTIFICATION OF THE BARRIERS TO ESTABLISHMENT OF PERFORMANCE BASED BUDGETING: EVIDENCES FROM THE IRANIAN MINISTRY OF ECONOMIC AFFAIRS AND FINANCE
This research aims to identify the barriers to establishment of performance based budgeting in the Iranian Ministry of Economic Affairs and Finance. To do so, the three branch model was used. The statistical community...
CAN THE NEW SOUTH AFRICAN FINANCE MINISTER’S MID TERM AND ACTUAL BUDGET SAVE SOUTH AFRICA FROM ITS ECONOMIC WOES
The paper attempts to analyze the mid – term budget of the new Finance Minister of the Republic of South Africa. The new Finance Minister has to walk a very tight rope in balancing the economic crisis that confronts...