PERCEIVED ECONOMIC CRISIS, CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY DOMESTICALLY PRODUCED PRODUCTS IN BRAZIL
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 8
Abstract
This article analyzes the interrelationship among perceived economic crisis, consumer ethnocentrism, and willingness to purchase domestically produced products in the Brazilian market in the context of the recent economic crisis. Our survey data shows that more ethnocentric consumers tend to purchase more domestically produced goods, and that this effect is stronger for high-priced than for low-priced goods. However, strikingly, perceived economic crisis has a negative impact on ethnocentrism, which is opposite to common sense and existing literature.
Authors and Affiliations
Shim Yong Ju| (Corresponding Author) Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil 6-34, Hakik Dong, Nam Gu, Incheon, Republic of Korea, Vanessa Scaciotta| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil, Luciana Iwashita Silva| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil
Keywords
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