PERCEPTIONS OF GEORGIAN CONSUMERS ABOUT HEALTHY NUTRITION
Journal Title: International Journal of Innovative Technologies in Economy - Year 2017, Vol 1, Issue 5
Abstract
The paper studies the role of healthy nutrition in ensuring food security and sustainable development of consumers. The main focus is on awareness consumers about healthy nutrition, which is presented, as the most important issue of social marketing. One of the important factors of changing healthy behavior are increasing awareness in healthy nutrition among the general publics. On the basis of the research revealed sources of information, also levels of consumers' interest, awareness and perception regarding healthy nutrition. From the point of view of the relation to healthy nutrition, in the work is determined influence of the age, education and income on consumers healthy nutrition awareness. In the paper is given the impact of consumers' awareness of healthy nutrition on the decision-making to purchase. On the basis of the conducted study, conclusions have been drawn that give a possibility of global vision on the attitude of the Georgian consumers towards healthy nutrition.
Authors and Affiliations
Nugzar Todua
Keywords
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- EP ID EP466086
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