PERSONAL IMAGE AND CORPORATE IMAGE PERCEPTIONS IN TERMS OF MANAGERS: A STUDY
Journal Title: The Journal of International Social Research - Year 2015, Vol 8, Issue 41
Abstract
This study was conducted to gauge perceptions of their personal image and corporate image, business managers operating in Sivas. Reliability of personal and corporate image scale used in the study were handled separately and personal image of reliability coefficient of 30 items (Cronbach Alpha .715); Corporate image of the 41-item reliability coefficient (Cronbach Alpha: .834) is calculated it said to be quite reliable research (Özdamar, 2002: 673). Perceptions of managers for "personal image" and "corporate image" seven different hypotheses have been developed to detect. Five of the hypotheses which analyzed was rejected, and two of them were accepted. Thus participants in the study "personal image perceptions," "demographic variables" see no differences, while "corporate image" in terms of perceptions concluded that vary depending on the training and management level has been reached. Participants detect whether there is any impact on the corporate image of the personal image perception is another object of the research. So analysis of the factors affecting personal images for this measure 3 different factors and those factors identified as "personal development scale, “behavior scale " and "character scale" to be named. As a result, "personal development scale " and " behavior scale" showed significant effects on corporate image but “character scale” showed unsignificant. In this research, because personal and corporate image issues dealt with; evaluation of image sensing attitude would be beneficial for managers and organizations are considered.
Authors and Affiliations
Sevtap SARIOĞLU UĞUR
Keywords
Related Articles
- EP ID EP267889
- DOI -
- Views 182
- Downloads 0
THE CONCEPTS REGARDING THE PLACE OF THE LOVED IN AHMED PASHA’S DIVAN
In Classical Turkish Literature, it is love and thus the two parties of love, the lover and the loved one, comprise one of the most essential issues. There are various concepts regarding the place of the loved one in thi...
THE ETHICS OF THE CONQUEST, WAR AND PEACE: A STUDY OF THE EARLY ISLAMIC HISTORY
Islam is the religion of peace, goodwill, mutual understanding, and good faith; it will not acquiesce in wrongdoing. It men will hold their lives cheap defense of honor, justice, and the religion they hold sacred. The Is...
THE SPATIAL DISTRIBUTION OF EARTHQUAKES IN TURKEY: A GEOSTATISTICAL & SPATIAL STATISTICAL APPROACH
The aim of this study is to detect clusters of earthquakes in Turkey. We used the 2005-2015 earthquakes data with event magnitudes 4≥ M in analysis. Based on this data, it was determined distribution, density of earthqua...
CURRENT POSITION OF TRANSLATORSHIP IN TURKEY IN TERMS OF PROFESSIONALIZATION, PROBLEMS AND SUGGESTIONS
The aim of this study is to explore translatorship, which has been one of the oldest professions in the world and one of the professions that has not yet completed its professionalization process in Turkey. For this purp...
CHANGING SECURITY THEORIES AND AN ANALYSIS OF TURKEY’S SECURITY POLITICS BETWEEN 1990-2005
Post Cold War era has brought new definitions and conflicts to Security agenda both in World and in Turkey. Globalization and its impact on broadening framework of the security studies by the determination of the state a...