Personal journalism as a tool of international media communications
Journal Title: Діалог: медіа-студії - Year 2016, Vol 0, Issue 22
Abstract
The article analyzes the phenomenon of personal journalism as a promising tool of creating media content for the foreign audience. The role, place and perspective of modern columnists (journalists) who act as intermediaries of different civilizations and cultures in the information society and opinion leaders forming general idea of the country, nation, community are determined. There are priority tools of international media communications based on comparative characteristics of five known blog-platfoms (WordPress, Blogspot (Blogger), Tumblr, Quora, Medium). The phenomenon of personal journalism is considered in the context of popularizing the ideas and attitudes that reflect the truthful current situation in Ukraine. Respected journalists, bloggers represent opinion leaders who have trust in the information society thus the combination of their creativity with the broadcast possibilities and new communications create additional opportunities of the idea of the constant support of international information streams from Ukraine. The enforcement of the information presence of Ukraine in the world is possible by means of the active participation of foreign authors in Ukrainian discourse. Most Europeans have an idea about Ukraine based on stereotypes. A lot of negative myths, false information were created in the frame of Russian propaganda aimed to the foreign audiences. Counter-propaganda requires powerful efforts and resources. One of the most efficient mechanisms of information confrontation could be the development of strong civil vector by means of modern communications. The consumers’ involvement into the process of creation of the media content motivates them to analyze, think and check information. Positive information stream about Ukraine based on true and verified data on achievements in various spheres of life, success stories of people, etc. for the audience abroad could be formed by means of joint efforts of Ukrainian and foreign producers of media content. Despite new rules and conditions of the media market competition professional journalism in the beginning of XXI century should follow certain principles when reaching a larger audience. Modern digital platforms are spreading messages without editors filters. Phenomenon of “fake news” is getting popular thus the idea of promoting “true news” in the global information space motivates to unite efforts of authors, journalists, columnists, bloggers, social publishers and other people from different countries in a common correspondent network which could resist manipulations globally.
Authors and Affiliations
Olga Gresko
Keywords
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