Personality Traits and Risk Profile Influencing Attitude of Investor
Journal Title: PARIPEX-Indian Journal of Research - Year 2015, Vol 4, Issue 5
Abstract
Behavioural finance is an emerging field to understand the psychology of the investor in various investment avenues. In the present scenario investment in stock market plays a vital role. Investment in this avenue is made by both individual and by institutions. ULIP, Mutual funds set an example as institutions investing in stock market. The present study aims to study the relationship between personality traits (big five model) and risk profile of the investors attitude. The result of the research study proves that the personality traits do not have much influence towards the attitude of the investor as the investor most wisely invest in diversified portfolio to minimize their risk. Moreover the investor invests mainly for tax gaining purpose and to meet their future expenses.
Authors and Affiliations
P. PARAMESWARI, Dr. JAYASREE KRISHNAN
Keywords
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