PHRASEOLOGICAL LOCUTION IN MODERN SLOVAK ADVERTISING
Journal Title: «Вчені записки Таврійського національного університету імені В. І. Вернадського. Серія: Філологія. Соціальні комунікації» - Year 2018, Vol 29, Issue 3
Abstract
In this article had been analyzed the features of using of phraseological units in Slovak advertisment texts, had been examined the functioning peculiarities of literally reproducible phraseological locution and transformed phraseological locution in Slovak advertisment.
Authors and Affiliations
Л. Д. Хода
ABOUT AKHMATOVA’S MISUNDERSTOOD VERSES
Anna Akhmatova believed there must be a «mystery» in every truly artistic work, meaning the idea not lying exteriorly. The external simplicity of her poetic speech is deceptive. It can be misleading even for talented lit...
TOPOSES OF THE BOUNDS AND STATES IN THE NOVEL BY R. IVANYCHUK “THE FOURTH DIMENSION”
The article has been devoted to the study of bounds and statesin the novel by R. Ivanychuk “The Fourth Dimension”. The authors analyse this topic in the aspect of two main chronotropic directions in the work – the exteri...
THE CRAFTS AND PROFESSIONAL TERMINOLOGY IN IVAN MAKSIMOVICH’S “LEXICON LATINO-SLAVONIC”
In this article the crafts and professional terminology, fixed in I. Maksimovich’s “Lexicon latino-slavonic” of the XVIII-th century have been analyzed. Lexics, that is used for denoting of crafts and professional, was f...
THE METHODS OF SUBMISSION OF THE GRAMATICAL INTERFERENCE
The article is devoted to the phenomenon of grammatical interference in the studying of a foreign language. The expediency of usage of dial-up analysis and other methodical techniques for neutralization of violations of...
PHILOLOGISTS’ INTERNATIONAL COMMUNICATION AS A KEY COMPONENT TO FOREIGN LANGUAGE PROFICIENCY
The article explores the role of Philologists’ Foreign Language Education. The author highlights strategic benefits to philologists’ English proficiency. It is stressed that philologists should have a larger degree of co...