Pluralist Behavioral Economics (PBE) for Consumers, Firms, Gender, Health and Society
Journal Title: European Journal of Behavioral Sciences - Year 2021, Vol 4, Issue 3
Abstract
The paradigm of economic rationality is eroded by criticism from related behavioral disciplines, especially psychology. Neuroeconomics is a new multidisciplinary approach to behavioral economics. Neuroeconomics orders the Big5 Taxonomy by risk-will into a pluralist behavioral economics (PBE) that changes the classical and develops new domains of economic behavior: Firstly, consumer behavior is not sovereign but formed by group standards centering Open-mindedness. The rational consumer standard is now “Simple Living” as an alternative to consumerism. Secondly, the prototype of open-mindedness in production life is identified as the Pilot-in-the-plane entrepreneur that expands the production scope far beyond maximization of profit to include characteristics such as pragmatism, versatile team composition and perseverance to overcome obstacles. Thirdly, stress-management by meditative in-depth relaxation is evidenced as a complement to fitness. Fourthly, gender economics is supported by neuroeconomic findings on mental gender differences. Fifthly, Neuroeconomics explains the qualitative value of industrialization as “Rise of the Creative Class” due to liberal upbringing, broader and better tertiary education and more business options. The Discussion focuses on spillovers from PBE to the democratic culture. The option is to moderate historical economic-political polarization to that of complements with a broader population base.
Authors and Affiliations
Torben Larsen
Keywords
Related Articles
- EP ID EP743803
- DOI https://doi.org/10.33422/ejbs.v4i3.582
- Views 40
- Downloads 0
Model Psychosocial Intervention and Resilience Program for Children and Adolescents in the Three Phases of a Respiratory Pandemic
Respiratory-type pandemics such as COVID-19/SARS-CoV-2, severe acute respiratory syndrome/SARS-CoV-1, and Influenza Type A, virus/H1N1, are distinguished by the special feature of the contagiousness of the disease that s...
Social Networking Sites and Deviance among Youth in Islamabad, Pakistan
The digital media transform the social scenario of Pakistan. We are living in an era of information explosion. Social networking sites such as Facebook, Twitter, Skype, Instagram, and WhatsApp provide a platform to expre...
Work Motivation in Project Management: Are We Still Interested? A Bibliometric Analysis of Doctoral Dissertations
This study included a review and bibliometric analysis of doctoral dissertations on work motivation in project management. Designed to be an exploratory review, work motivation in project-based organizations, and in perm...
Deciphering Assumptions in Lawmaking: Towards a More Human-Centric Approach
This study investigates the assumptions legislators make about the recipients of laws, drawing parallels with the homo oeconomicus model. We question whether laws are crafted under the belief that recipients are instrume...
Using Promotional Strategies to Increase the Use of Miswak among Teenagers in Saudi Arabia
Miswak is a chewing stick that has been used in Muslim communities across the world for over 1,500 years as an oral hygiene aid. There is evidence to support its clinical effectiveness in plaque management when used alon...