POLITICAL PUBLICITY AND ELECTIONS RESULTS: AN EXPLORATORY STUDY ON TURKISH ELECTIONS
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 50
Abstract
Political publicity can be defined as “the task of securing editorial space—as opposed to paid space – in mass media to promote a product, in this case a political party.” It seems as a free marketing communication tool for the media space or time, but there are related costs in the process of production and transmission of press conferences, stories and activities and getting through the gatekeepers. It can be used on behalf of any political individual or party. If used properly, it can be a very effective way of political marketing communication compared to other promotional tools, due to its higher credibility. In all democratic countries, politics is a competitive field, where all parties try to use media -which inform publics on political events- either to create positive publicity or to prevent negative publicity or vice versa for their strong opponents, as the ultimate goal of political parties is to convince people to vote in favor of them. In this paper, we tried to find an association between the area devoted to - the leaders, spokesmen and activities of - political parties on the first page of newspapers and the national and local success in the elections. All the national newspapers, with serious news, and with at least 50 000 mean daily circulation before the five national and three local elections are inspected by simple random sampling procedures. Our aim is to have a practical tool that can be useful to predict the future elections in Turkey.
Authors and Affiliations
İbrahim AYVAZ
Keywords
Related Articles
- EP ID EP255056
- DOI 10.17719/jisr.2017.1699
- Views 91
- Downloads 0
KARADENİZ YÖRESİNDE YAŞAYAN KEMENÇELİ ÂŞIKLIK GELENEĞİ
Kemençe; kökeni itibariyle “küçük keman, Kumanlara ait çalgı aleti, kopuzun bir türevi” gibi değerlendirmelerin ötesinde, bugün tüm Karadeniz Bölgesi’nin yerli müzik enstrümanı olarak dikkati çekmektedir. Kemençe, yöre h...
MERSIN UNIVERSITY FACULTY OF EDUCATION STUDENTS’ ATTITUDES TOWARDS HOMOSEXUALS
The purpose of this research is to compare homophobia level and attitudes of GPC students and other students at faculty of education toward LGBT persons. The sample of study consists of 516 students (193 male 323 female)...
PRESCHOOL TEACHERS' CONDITIONS OF MOTIVATION
The purpose of this study is different from pre-school teachers' motivation to the work environment to determine the effect of socio-demographic characteristics. Screening model was used in this study. Random cluster sam...
A RESEARCH ON INVESTIGATION OF THE CONSUMER BEHAVIOURS IN THE CONTEXT OF HEDONIC AND UTILITARIAN CONSUMPTION: DETERMINING THE HEDONIC CONSUMPTION TENDENCY OF YOUTH
In today’s life, consumption carries meanings more than “consume only to survive” and “the importance of consumption in economic systems”. Most of the society are consuming not just according to their needs but to their...
ZIONIST TERRITORIAL DEMANDS AT THE PARIS PEACE CONFERENCE
Zionism is the view that advocates the thought of building a Jewish National Home in Palestine. From 1897 to 1917, the Zionists struggled to get a great support from the westerners. After the developments in the beginnin...