POLITICAL PUBLICITY AND ELECTIONS RESULTS: AN EXPLORATORY STUDY ON TURKISH ELECTIONS
Journal Title: The Journal of International Social Research - Year 2017, Vol 10, Issue 50
Abstract
Political publicity can be defined as “the task of securing editorial space—as opposed to paid space – in mass media to promote a product, in this case a political party.” It seems as a free marketing communication tool for the media space or time, but there are related costs in the process of production and transmission of press conferences, stories and activities and getting through the gatekeepers. It can be used on behalf of any political individual or party. If used properly, it can be a very effective way of political marketing communication compared to other promotional tools, due to its higher credibility. In all democratic countries, politics is a competitive field, where all parties try to use media -which inform publics on political events- either to create positive publicity or to prevent negative publicity or vice versa for their strong opponents, as the ultimate goal of political parties is to convince people to vote in favor of them. In this paper, we tried to find an association between the area devoted to - the leaders, spokesmen and activities of - political parties on the first page of newspapers and the national and local success in the elections. All the national newspapers, with serious news, and with at least 50 000 mean daily circulation before the five national and three local elections are inspected by simple random sampling procedures. Our aim is to have a practical tool that can be useful to predict the future elections in Turkey.
Authors and Affiliations
İbrahim AYVAZ
Keywords
Related Articles
- EP ID EP255056
- DOI 10.17719/jisr.2017.1699
- Views 76
- Downloads 0
IMPORTANCE OF RADIO BROADCASTING AS AN ALTERNATIVE PARTICIPATION: BOZOK UNIVERSITY RADIO BROADCASTING MODEL/PROPOSAL
In pluralistic democracies, not only representation of majority but also representation of minorities and social differences are important. Furthermore, opportunities should also be provided for them to turn their ideas...
WRITTEN EXPRESSION SKILLS OF FOREIGN STUDENTS: KARAMAN SAMPLE
The aim of this study, which analyzes Turkish written expression skills of the students learning Turkish as foreign language in Karamanoğlu Mehmetbey University, is to determine the mistakes they make and offer suggestio...
VISUAL COMMUNICATION DESIGN AIMED TO FASHION ADVERTISEMENTS: VİSUAL ANALYSIS OF PRIZE WINNING FASHION SECTOR PRESS ADVERTISEMENTS IN TURKEY
Graphic design is the basic visual part of the advertisement swhich are promoting the fashion and fashion products as well as to increase the sellings by communicating with the consumers. In this context, the main univer...
LOCAL RESİDENT’S MUNICIPALITY PERCEPTION AT A LEVEL OF THE COUNTRY: THE CASE OF ALANYA MUNICIPALITY
The municipality is the most affective institution for providing the needs and expectations of the local people. Measuring the happiness for providing needs and expectations has a great importance ort he future plans. T...
THE EFFECT OF ETHICAL LEADERSHIP ON COUNTERPRODUCTIVE WORK BEHAVIORS: A STUDY ON ANKARA MANIFACTURING SECTOR
The population of this study aiming at measuring the interaction between counterproductive work behaviors and ethical leadership contains manufacturing companies, member of Ankara Chamber of Industry. The study employs s...