POSITION OF DIGITAL MARKETING IN BUSINESS´S ECO-INNOVATION ACTIVITIES
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The issue of protection of the environment as a result of own environmentally unfriendly activities requires our attention. Eco-innovative solutions generate positive contribution by improving businesses´ production processes, decreasing environmental impact and simultaneously communicating social responsibility along with adequate education. The communication and innovation environment is known for its dynamicity. Such is currently represented by on-line communication channels and new attitudes to information collected thanks to various digital technologies. The paper deals with using marketing communication in the business´s eco-innovation activities with emphasis on digital marketing while presenting the results of the research carried out in small and mediumsized enterprises operating in the Slovak business environment.
Authors and Affiliations
Anna Zaušková, Lukáš Grib
Keywords
Related Articles
- EP ID EP169643
- DOI -
- Views 110
- Downloads 0
DIGITAL CONSUMER IN SEGMENT OF SENIORS AND THEIR IMPACT ON DYNAMIZATION OF SERVICE ENTERPRISES
Innovation and digital technology have become part of everyday life. Using of Internet and electronic services is in progress. However, seniors have a place in the contemporary digital world? The aim of this paper is to...
SOCIAL MEDIA CREDIBILITY ACROSS AGE GROUPS IN SLOVAKIA
Social media can be a great source of information, but the need to verify the credibility of such information is bigger than with traditional media. There has been plenty of research about the adoption and use of social...
IMPACT OF ACCELERATED MOBILE PAGES FORMAT ON CORPORATE WEB SITES
In this digital era, application of newly developed information technologies into practical life is an integral part of any marketing team in all sectors. Due to the increasing technological miniaturization and mobility,...
MARKETING COMMUNICATION OF ECO-INNOVATIONS AND THEIR IMPACT ON REGIONAL DEVELOPMENT
Innovative solutions are considered to bring about positive changes to businesses, mainly when it comes to those solutions improving production processes, reducing environmental impact or communicating corporate social r...
STRATEGY OF ONLINE CONTENT MARKETING BASED THE DEMOGRAPHIC AND PSYCHOGRAPHIC SEGMENTATION
Content marketing is a well-known marketing method whose popularity is steadily rising with technological advancement and Internet development over the last few years. As the outdated marketing forms on the Internet beco...