POSITIVE EFFECTS OF SELF-AFFIRMATION AND ENVIRONMENTAL BEHAVIORAL REIN FORCERS ON FRUITS AND VEGETABLE CONSUMPTION
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 8
Abstract
The effects of self-affirmation and environmental behavioral reinforcers on fruit and vegetable consumption were assessed. Fifty participants in Peru were compared to 83 US college students, split into two groups: self-affirmation and non-affirmation. Participants were given Satisfaction With Life Scale (SWLS) pre- and post-test. Participants were sent text messages and e-mails regarding fruit and vegetable consumption. Displays of the benefits of fruit and vegetable consumption were set up at the gymnasium to continuously reinforce consumption. Participants were assessed through a food diary over three weeks. Significant increase in consumption was found in both countries. No significant difference in the increase of consumption between the two affirmation groups was found in Peru or US. Significant increases in self-affirmation between groups was found by a repeated measures ANOVA, F(1,48)=52.977, p=.0001. It can be concluded that self-affirmation and environmental behavioral reinforcers increase fruit and vegetable consumption as well as satisfaction with life. Findings could be transferred to a larger population in order to modify behavior for healthier worldwide consumption.
Authors and Affiliations
Leandro Bolaños Melgar| Department of Psychology, Erskine College, PO Box 1001, CPO 422, Due West, SC, 29639 USA lmelgar@erskine.edu, +1.864.209.4088, Robert J. F. Elsner| (Corresponding Author) Department of Psychology, Erskine College, PO Box 338, Due West, SC 29639 USA. elsner@erskine.edu, +1.864.379.6570
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