Possibilities and Ways of Using Benchmarking in Hotel Companies
Journal Title: Folia Turistica - Year 2018, Vol 46, Issue
Abstract
Purpose. The aim of the work is an attempt to answer the questions of whether and how benchmarking is used in hotels with concomitant benchmarking comparisons and what are the benefits of benchmarking in hotel companies.<br/><br/>Method. Survey forms filled in by hotel directors were the research tool. The study involved 12 selected hotels located in Poznań and thus, 18% of all the hotels operating in the city. An analysis of the responses was conducted in hotel groups based on selected factors such as network affiliation or category. The Pearson product-moment correlation coefficient was calculated for individual responses to obtain answers to the questions of whether and how selected factors differentiate the hoteliers’ approach to benchmarking.<br/><br/>Findings. It was found that a comparative analysis should refer to similar hotels in terms of category, ownership and regional conditions. Benchmarking is primarily used to improve current efforts of the company. An endeavour to improve competitiveness and reduce costs is also an important reason for using this method. The lack of courage and openness on the part of managers to look for patterns outside their own industry and the group of their closest competitors are surprising.<br/><br/>Research conclusions and limitations. The research only took into account hotels located in the city – a case study of Poznań. Although the number of surveyed hotels was sufficient for an attempt to generalize results in the city, the sample size should be significantly increased in order to make broader generalizations. It is also worth identifying other factors (beyond category and network affiliation) which differentiate the hoteliers’ approach to benchmarking.<br/><br/>Practical implications. The study and application process which resulted in the analysis of the responses were purely practical. Amongst others, the responses concerned the course of benchmarking, experience in its implementation, or the manner of information flow on the use of best practices within the company. The questions asked included the type of benchmarking used and the effects of its application in the hotels.<br/><br/>Originality. In Polish literature, this kind of empirical research is not often conducted, all the more that it requires the collection of data through personal interviews with the hotel managers.<br/><br/>Type of paper. Review article.<br/><br/>
Authors and Affiliations
Beata Gierczak-Korzeniowska, Grzegorz Gołembski
Keywords
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- EP ID EP346505
- DOI 10.5604/01.3001.0012.0855
- Views 52
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