Поведение потребителей и маркетинговые коммуникации: ценностный подход [Consumer behavior and marketing communication: value approach]
Journal Title: Traektoriâ Nauki - Year 2015, Vol 1, Issue 5
Abstract
В статье рассматриваются проблемы взаимосвязи поведения потребителей и маркетинговых коммуникаций. Раскрываются возможности влияния маркетинговых коммуникаций, апеллирующих к ценностям потребителей, на их поведение. The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.
Authors and Affiliations
Nadezhda Popova, Olga Sosnova
Keywords
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- EP ID EP181714
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