Practice of the fourth national hyperbaric oxygen medicine week publicity campaign in China
Journal Title: TMR Clinical Research - Year 2020, Vol 3, Issue 1
Abstract
Objective: We launched the fourth national hyperbaric oxygen (HBO) medicine week publicity campaign in China to increase patients’ and medical professionals’ understanding of HBO medicine and expand the influence of HBO. Methods: The theme of 2019 was “Oxygen protects life, healthy China”. The main components of the campaign were free medical consultation, free HBO experience, and telemedicine lectures. At least one component was required for each participating hospital. Results: (1) In total, 195 hospitals in 26 provinces, autonomous regions, and municipalities directly under the central government participated in the campaign. Shandong province of China had the highest number of hospitals in a single area (48 hospitals); (2) The free medical consultation was organized by the HBO department. In some hospitals, other medical professionals were also invited. Among all hospitals, up to 13 different HBO-related departments participated; (3) The free HBO experiences were held in some hospitals, and the number of experiences ranged from one to three per person; (4) Three telemedicine lectures involving a total of 8 live interactions were held in 55 different hospitals. Lecture videos were provided to play locally in hospitals without the setting necessary for live interactions. Conclusion: Our campaigns created a brand effect beginning in 2016. In the herein-described 2019 study, we considered the previous three campaigns and explored different methods of publicizing HBO medicine in China, including telemedicine.
Authors and Affiliations
Yi Zhang, Jing Yang, National Alliance for the Publicity of Hyperbaric Medicine
Keywords
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- EP ID EP678606
- DOI 10.12032/TMRClinRes20191130018
- Views 183
- Downloads 0
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