PRÁTICAS ESTRATÉGICAS DE UMA ESCOLA SEM FINS LUCRATIVOS: DESAFIOS PARA ATINGIR O EQUILÍBRIO ENTRE MISSÃO SOCIAL E SUSTENTABILIDADE ORGANIZACIONAL
Journal Title: Revista Competência - Year 2015, Vol 8, Issue 1
Abstract
Schools are considered complex organizations (MEYER, 2007) because they are permeated by pluralities, ambiguities and uncertainties (PASCUCCI; MEYER, 2013). The school that is the focus of this study is not intended to profit and is linked to a religious institution. Considering Moore’s (2000) ideas, it is clear that non-profit organizations have been going through an identity crisis. In this sense, using the strategy approach as social practice, this study aimed to identify the practices used by X School, which is linked to a religious non-profit institution, to balance the duality between sustainability and social mission. Thus, this article originates from a qualitative research, since it seeks to explain routines, problematic moments and meanings that are part of the lives of individuals of the school studied (DENZIN; LINCOLN, 2000). The data were analyzed through content analysis and document analysis (BARDIN, 1977). As a result, it was observed that, instead of institutionalized practices, there is a much higher incidence of strategic praxis at X School.
Authors and Affiliations
Lucas Poubel Jeferson Margon
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