Precise models deserve precise measures: A methodological dissection
Journal Title: Judgment and Decision Making - Year 2010, Vol 5, Issue 4
Abstract
The recognition heuristic (RH) — which predicts non-compensatory reliance on recognition in comparative judgments — has attracted much research and some disagreement, at times. Most studies have dealt with whether or under which conditions the RH is truly used in paired-comparisons. However, even though the RH is a precise descriptive model, there has been less attention concerning the precision of the methods applied to measure RH-use. In the current work, I provide an overview of different measures of RH-use tailored to the paradigm of natural recognition which has emerged as a preferred way of studying the RH. The measures are compared with respect to different criteria — with particular emphasis on how well they uncover true use of the RH. To this end, both simulations and a re-analysis of empirical data are presented. The results indicate that the adherence rate — which has been pervasively applied to measure RH-use — is a severely biased measure. As an alternative, a recently developed formal measurement model emerges as the recommended candidate for assessment of RH-use.
Authors and Affiliations
Benjamin E. Hilbig
Keywords
Related Articles
- EP ID EP677744
- DOI -
- Views 129
- Downloads 0
An exploratory investigation of the impact of evaluation context on ambiguity aversion
This paper explores how context influences the evaluation of risky and ambiguous bets in the classic two-colour Ellsberg task. In three experiments context was manipulated via the presence/absence of additional bets agai...
Are patient decision aids effective? Insight from revisiting the debate between correspondence and coherence theories of judgment
Research endeavors to determine the effectiveness of patient decision aids (PtDAs) have yielded mixed results. The conflicting evaluations are largely due to the different metrics used to assess the validity of judgments...
Strategies using recent feedback lead to matching or maximising behaviours
One challenge facing humans (and nonhuman animal) is that some options that appear attractive locally may not turn out best in the long run. To analyse this human learning problem, we explore human performance in a dynam...
Prosociality in the economic Dictator Game is associated with less parochialism and greater willingness to vote for intergroup compromise
Is prosociality parochial or universalist? To shed light on this issue, we examine the relationship between the amount of money given to a stranger (giving in an incentivized Dictator Game) and intergroup attitudes and b...
The availability heuristic in the classroom: How soliciting more criticism can boost your course ratings
This paper extends previous research showing that experienced difficulty of recall can influence evaluative judgments (e.g., Winkielman & Schwarz, 2001) to a field study of university students rating a course. Students c...