Predicting Churn In E-Mall Using Decision Tree
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 6
Abstract
Different studies and reviews propose that for an organization, economically it is less feasible to connect with another new customer than to hold a current faithful customer. Churn foreseen models are produced by scholastics and professionals to successfully oversee and control customer churning with the aim of holding existing customers. As churn management is an important task for organizations to hold faithful clients, the ability to accurately predict customer churn is important. The present paper proposes a clustering based method to deal with prediction of product churning. In the study to anticipate churning, decision tree has been used to predict churning probability. Comparison has been made out between two Decision Tree algorithms namely C5.0 and Rpart and apart from that Svm, Kernel Svm and Naïve Bayes have also been applied on the dataset. On the basis of performance analysis, conclusion has been made c5.0 suits best in case of having imbalanced Data. Sample dataset provided by Amazon, had been used for the current research work.
Authors and Affiliations
Davinder Paul Singh, Vinod Sharma
Keywords
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