Preventing blue ocean from turning into red ocean: A case study of a room escape game
Journal Title: Journal of Human Sciences - Year 2018, Vol 15, Issue 1
Abstract
The weariness of competitive business environment has made it one of the hot topics of recent business management literature to find ways to escape from the intense Red Ocean by creating a Blue Ocean where there is no competition. Rene and Mauborgne’s Blue Ocean Strategy (2004) provides a reasonable solution for this issue. Blue Ocean Strategy studies demonstrate that every blue ocean will eventually turn red due to fast entries into the market and the literature leaves a gap in understanding how blue ocean could be turned into blue again after it becomes red. This study addresses this void specifically by exploring the practices of a room escape organization of a new-born entertainment sector showing how they could manage to create their second blue ocean after experiencing their blue ocean turning into red. It is aimed at contributing to Blue Ocean Strategy with a case study in which the process of creating a blue ocean is traced; its immediate turning into red and achieving to become blue again is analysed. This study illustrates the ease of application of Blue Ocean Strategy in practice with the case study of a room escape game organisation. This study aims to generate insights for future research for managers, academics, innovators, entrepreneurs and policy makers who are interested in creating their sustainable blue ocean with innovative moves by presenting a solid case analysis.
Authors and Affiliations
Şafak Gündüz
Keywords
Related Articles
- EP ID EP643624
- DOI -
- Views 68
- Downloads 0
Physical education and sports students’ attitudes towards inclusive education (The sample of Kocaeli University)
The aim of this study was to observe if Physical Education and Sports students’ attitudes towards Inclusive Education differ or not. The research was done according to the scanning/screening model. “Personal information...
Evaluation of strategies for managing stress among muay thai sportsmen participating in intervarsity sports competitions<p>Üniversiteler arası spor müsabakalarına katılan muay thai sporcularının stres ile başa çıkma stratejilerinin değerlendirilmesi
Sports competition is one of most intense occasions where stress is felt quite intensely. Fierce competition environment, expectations, psychological pressure, will to win, and anxiety about backfire, will undermine spor...
How do high school students elect their president of the school?
This study has been carried out in order to determine the school assembly election attitudes of high school students. This descriptive study has been performed with 1380 students from 9th, 10th and 11th grades who attend...
Determining the misconceptions in the Force and Motion unit with the work sheets<p>Kuvvet ve Hareket ünitesindeki kavram yanilgilarinin çalişma yapraklari ile belirlenmesi
The aim of this study is to determine the misconceptions with the work sheets which are prepared for “Force and Motion” unit for 8th grade students. 12 worksheets, which were prepared by researchers in line with the lear...
Adoption factors to digital TV platforms in Turkey
The main aim of this study is to understand digital TV platform adopters’ media usage and adopting factors by identifying their profile in Turkey. According to this aim, it was tried to find out the demographic character...