Principles of language centralization
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2018, Vol 32, Issue 2
Abstract
The article deals with the process of centralization of the French language. The process of linguistic expansion is analyzed, it is noted that the policy of linguistic centralization in France was gradually replaced by a policy of linguistic purism. the types of linguistic expansion for the French language are specified, and also the issue of norm is considered.
Authors and Affiliations
О. В. Косович
Peculiarities of advertising campaigns of art-cafes in Kharkiv city
The paper presents the peculiarities of advertising campaigns of art-cafes in Kharkiv city. The research determines the features of advertising campaigns of establishments of entertainment cultural and leisure spheres of...
Graphical adaptation of gallicisms in Algerian Arabic
The article is devoted to peculiarities of a graphic adaptation of gallicisms in Algerian Arabic, highlighting use of its main forms: transplantation (zero adaptation), transcription and combinations.
CHANGES IN PLACE NAME SEMANTICS IN THE TOURISM ADVERTISING DISCOURSE
The present research is aimed to reveal the shifts in the semantics of place names used as general names and as oikonyms in tourism advertising discourse. The “place name” nominations preserve their negative connotations...
Concept of SPIEL / GAME and its place in the conceptosphere MENSCH / MAN
The article explores the concept of SPIEL / GAME and its place in the conceptosphere MENSCH / MAN. In particular, attention is focused on studying the features of objectification of the frame structure of the SPIEL / GAM...
Genres of modern Korean children’s literature
The article deals with the genre palette of modern Korean children’s literature. It represents basic information about scientific researches and developments in this area. Very little empirical research has been carried...