PRINCIPLES OF MARKETING PROVIDING OF INNOVATIVE DEVELOPMENT OF ENTERPRISES
Journal Title: Молодий вчений - Year 2017, Vol 6, Issue 46
Abstract
Conceptual positions of the marketing providing of innovative development of enterprise are offered in the article. The features of the marketing providing of enterprise give possibility to define the complex of the measures sent to: realization of marketing researches, development of commodity policy within the framework of forming of commodity assortment of enterprise, development of price policy, increase of efficiency of distributive policy, forming of communicative policy and determination of service policy.
Authors and Affiliations
N. V. Vasiutkina, G. S. Volobuiev
Keywords
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