(Prior) knowledge of accounting as a comparative advantage when selecting accounting service providers
Journal Title: EKONOMSKI VJESNIK / ECONVIEWS Review of contemporary business, entrepreneurship and economic issues - Year 2018, Vol 0, Issue 1
Abstract
Regardless of the type and size of a company, a prerequisite for successful business operation, which involves complex activities, is having various skills and competencies, knowledge and resources. Engaging in entrepreneurship requires a combination of legal knowledge and knowledge in areas such as management, economics, psychology, art and many others. Knowledge in the field of economics inevitably includes accounting knowledge, which is essential for the functioning of any company. The purpose of this paper is to investigate to what extent entrepreneurs in the Osijek-Baranja County outsource accounting services, how they select accounting service providers and to what extent the accounting knowledge they had before undertaking an entrepreneurial venture affects the choice of an accounting service provider. A structured questionnaire is used to explore the effect of (prior) knowledge of accounting on the selection of accounting service providers. The target population are micro, small and medium-sized enterprises operating in the Osijek-Baranja County area. The objective of the research is to gather information on the entrepreneurs’ (prior) knowledge of accounting, the ways of selecting accounting service providers and the possible influence of recommendations on their choice. The survey results provide an insight into how accounting service providers attract clients, which factors are decisive in choosing an accounting service provider and whether the entrepreneurs’ (prior) knowledge affects the outsourcing of accounting services.
Authors and Affiliations
Blaženka Hadrović Zekić, Ivana Dražić Lutilsky, Dina Liović
Keywords
Related Articles
- EP ID EP303622
- DOI -
- Views 44
- Downloads 0
Measuring ethnocentric tendencies of consumers in Tuzla Canton
Consumer ethnocentrism is a tendency of consumers to buy and consume domestic products and services. The aim of the paper was to identify the key attitudes and barriers related to consumer ethnocentrism, and to examine t...
The impact of packaging design on functional fruit juice consumers’ behaviour
Functional food is considered similar or the same as conventional food that is consumed as part of a regular diet and is shown to have specific physiologic advantages that can reduce risk of chronic diseases. Generally,...
Book review “Franchising in Eastern Europe - yesterday, today, tomorrow”
Franchising in Eastern Europe - yesterday, today, tomorrow, edited by Aleksandar Erceg, Ph.D., gathers the work of authors whose main research area is franchising. The authors have given an overview of franchising in dif...
PRIKAZ ZBORNIKA RADOVA SA KONFERENCIJE „7. međunarodni znanstveni simpozij Gospodarstvo istočne Hrvatske – vizija i razvoj / 7th International Scientific Symposium Economy of Eastern Croatia – Vision and Growth“
Ekonomski fakultet u Osijeku je sedmu godinu zaredom organizator Međunarodnog znanstvenog simpozija Gospodarstvo istočne Hrvatske – vizija i razvoj koji se je održavao od 24. do 26. svibnja 2018. godine na Ekonomskom fak...
TESTING THE ATTITUDE TOWARD THE USE OF E-COMMERCE BASED ON THE CUSTOMER’S EDUCATIONAL LEVEL: THE CASE OF THE REPUBLIC OF SERBIA
The subject of this paper is to examine to what extent and in which way educational level influences the use of e-commerce in the Republic of Serbia, as well as, in part, to examine customer satisfaction with e-commerce....