PRIORITY AREAS OF ANALYSIS OF THE EXTERNAL ENVIRONMENT OF A COMPANY-INNOVATOR DEPENDING ON A TYPE OF INTRODUCED INNOVATIONS
Journal Title: Polish Journal of Management Studies - Year 2016, Vol 13, Issue 2
Abstract
When making a decision about introduction of the innovative product into the market it is necessary to take into account the situation in the sector market because the uniqueness of an innovation does not guarantee commercial success of an innovative product, because insufficient consideration of factors of the external environment can negate all efforts of its promotion into the market. An effective tool for reducing the risk of uncertainty is a preliminary analysis of the external environment which is carried out by a company-innovator when making decisions concerning commercialization of innovations and introduction of the innovative product into the market. In the article a method has been worked out and suggested aimed at setting priorities and specific methods of the external environment analysis of a company-innovator, which is interested in the commercialization of innovations of various types. The results of this work are the developed model of innovation and the suggested technique of methods selection of the sector market analysis (taking into consideration the type of implemented innovations) which can be used in preparing data about the external environment of a companyinnovator state for the purposes of making decisions aimed at introduction of innovative product into the market (innovation implementation).<br/><br/>
Authors and Affiliations
Irina Nikolaevna Gollay, Аleksandr Vladimirovich Gollay, Tatiana Аleksandrovna Shindina, Еkaterina Nikolaevna Salimonenko, Аnna Dmitrievna Chuvashova
Keywords
Related Articles
- EP ID EP240879
- DOI 10.17512/pjms.2016.13.2.06
- Views 112
- Downloads 0
COMMUNITY INVOLVEMENT INTO INCIDENT MANAGEMENT STRUCTURE: LITHUANIAN AND UKRAINIAN CASE STUDY
The experience of different countries demonstrates that community involvement in response phase of disaster management actions increase the resources of authorities and allow to eliminate consequences with lower costs as...
’CLOCK SPEED’ THEORY OF STRATEGY MAKING ALONG THE LIFE CYCLE
Regardless of sector, the long term viability of a firm is strongly tied to the quality and timeliness of its strategies. In hi-tech, events unfold much faster than in other value-creating business activities and hence t...
THE POSITION OF MARKETING WITHIN A MACRO-LOGISTIC MODEL OF THE COMPANY
There exist many concepts of corporate management. Contemporary approaches heavily emphasize marketing and logistics aspects. Hence the logistic model of an enterprise was selected for the analysis as a dynamic system of...
FAIRTRADE TOWN INITIATIVE AS A MARKETING TOOL
Fairtrade Town (FTT) campaign was initially launched in 2000 in English town of Garstand in order to promote Fairtrade products. After ten years of performing and more than 1000 places awarded with the title, FTT could n...
CAUSE RELATED MARKETING AS ONE OF THE SUSTAINABLE MARKETING’S DIMENSIONS – THE ESSENCE AND PRACTICAL EXAMPLES
Traditional marketing based on activities whose objective was to maximize the company's profit in the market through offering products or services. And in the seventies of the last century new concepts such as sustainabl...