PRIORITY VECTORS OF RETAIL E-COMMERCE DEVELOPMENT UNDER THE INFLUENCE OF GLOBAL DIGITALIZATION PROCESSES
Journal Title: International Interdisciplinary Scientific Journal "Expert" - Year 2024, Vol 1, Issue 2
Abstract
The article assesses the development of retail e-commerce under the influence of global digitalization processes. The authors prove that current trends in the global economy reflect key aspects of the development of the digital economy and, accordingly, retail e-commerce. Under their influence, significant changes are taking place in the living conditions of society, market conditions and in the scientific sphere, and there is an increasing demand for highly qualified workers. The paper emphasizes that under the influence of profound and extensive changes brought about by digital technologies, conceptual models of business development and social communication are transforming, and the role of the state in the new digitalized environment is being reconsidered. These transformations require participants to be highly adaptable, develop new skills and competencies, and be ready to take advantage of digital transformation. The paper emphasizes that there are potential risks of negative impact of digital transformation, which are manifested primarily in the need to adapt to new conditions, such as the inevitability of displacement of outdated professions by new technologies or artificial intelligence systems, the disappearance of traditional markets, as well as the threats of personal data leakage and the need to protect copyrights and other aspects. The authors prove that e-commerce encompasses more than just online advertising or launching a virtual retail store. Successful enterprises in this area are based on reliable technologies of interaction with consumers, which arise from the experience gained in the early stages, sound business schemes and a carefully developed infrastructure for servicing business processes. The main advantage of using digital technologies in the field of online retail is the ability to predict demand and thoroughly study consumer needs.
Authors and Affiliations
Vasyl Bilych, Yevhenii Shandlorenko, Oleg Bilenkyi, Vitalii Skichko
Keywords
Related Articles
- EP ID EP754933
- DOI https://doi.org/10.62034/2815-5300/2024-v1-i2-004
- Views 35
- Downloads 0
ADAPTIVE RISK MANAGEMENT IN FOOD INDUSTRY ENTERPRISES: INTEGRATION OF STRATEGIES AND INNOVATIONS IN AN ENVIRONMENT OF ECONOMIC INSTABILITY
This article examines modern approaches and innovations in risk management at food industry enterprises. The focus is on the development of a comprehensive, multi-level risk management mechanism that combines both tradit...
INNOVATIVE APPROACHES TO CRISIS MANAGEMENT WITHIN THE CONTEXT OF BALANCED ECONOMIC SECURITY
Crisis management is an integral part of ensuring economic security in volatile market conditions. The growing complexity of economic challenges necessitates the development of innovative approaches that enhance resilien...
DIGITALIZATION OF BUSINESS PROCESSES BY THE EXAMPLE OF CREATIVE INDUSTRIES
The article explores approaches to solving the problems of digitalization of business in the context of modern digital trends, revealing the specifics of the use of digital technologies in different countries. The resear...
SOCIALLY RESPONSIBLE PERSONNEL MANAGEMENT OF FOOD INDUSTRY COMPANIES
Issues related to the formation of socially responsible personnel management are studied using the example of companies in the food industry. A generalized formation of a business philosophy model based on the main compo...
ACCESSIBILITY AND QUALITY OF SOCIAL SERVICES FOR THE ELDERLY IN BULGARIA: IMPACT OF DECENTRALIZATION AND DEINSTITUTIONALIZATION
This article examines the development of social services in Bulgaria after 2002, with an emphasis on decentralization and deinstitutionalization as key processes for the transformation of the system. It analyses the main...