PROBLEMS, DEVELOPMENT AND IMPLEMENTATION OF THE RATIONAL MARKETING STRUCTURE IN ENTERPRISES IN THE FRUIT AND VEGETABLE INDUSTRY
Journal Title: Экономика и финансы - Year 2018, Vol 1, Issue 9
Abstract
The purpose of the article was to identify problems and to present the development and implementation of the rational marketing structure of the enterprises of the fruit and vegetable industry. The issue of the revival of cooperative relations was researched for enterprises in the fruit and vegetable industry. The theoretical and methodological bases are considered and practical recommendations for effective development of cooperative relations in the fruit and vegetable market are developed. Possible alternatives for cooperation in the marketing sphere are offered.
Authors and Affiliations
V. M. Bondarenko, H. V. Shevchuk
Keywords
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