PROBLEMS OF STRATEGIC MANAGEMENT OF LARGE AND MEDIUM BUSINESS IN UKRAINE
Journal Title: Фінансово-кредитна діяльність: проблеми теорії та практик - Year 2017, Vol 1, Issue 22
Abstract
In the article the key issues of strategic management of medium and large businesses in Ukraine. Typical methodological errors of strategic management indicated in the article. In the article there is scheme that showed connection and interplay of the resource potential of the company, its market strategy and sustainable competitive advantage. State of strategic planning in Ukraine is quite low for a number of barriers and error management, discrepancy management philosophy demands of today's market environment, and a lack of relevant experience in leadership. Today, the basic principles and approaches to strategic management of Ukrainian companies mostly borrowed from foreign scientists and development practices of American, Japanese and European corporations.
Authors and Affiliations
V. Kovalchyk, S. Ilnytska
Keywords
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- EP ID EP240836
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