PROBLEMS OF STRATEGIC PLANNING AT THE ENTERPRISE
Journal Title: Сталий розвиток економіки - Year 2018, Vol 39, Issue 2
Abstract
Purpose. The aim of the article is the substantiation of the actual problems of the strategic planning process and the identification of the necessary measures to create an effective system of strategic planning as a tool for operational management of the enterprise’s activity. Methodology of research. The following methods are applied to achieve the goal in the research process: methods of system analysis (for analysis of problems during strategic planning at the enterprise); the theory of strategic management, the theory of categories, the theory of sets (to describe the methods and techniques of strategic planning); the theory of making decision, the theory of organizational management based on the process approach (in the process of improving the methods of strategic planning in the enterprise); the theory of automated design of information systems (for the description of information technology). Findings. A schematic model of the main stages of strategic planning at the enterprise is developed, which makes it possible to clearly outline the process of the direct development of strategy, strategic planning and strategic management in general, which in turn ensures consistency in their interpretation and provides an opportunity for efficient organization of strategic management at the enterprise. The theoretical and methodological principles and deep understanding of strategic analysis as a subsystem of strategic management are determined; methods and techniques for implementation of strategic planning of enterprise development are developed, which allows developing scenarios for enterprise development based on a combination of forecast and strategy. The advanced version of the general classification of methods of strategic analysis, which allows ensuring efficient performance of functions of all structural divisions of the enterprise, is proposed. Originality. The general classification of methods of strategic analysis is improved. Further development of methodical provision of diagnostics state of the enterprise in a competitive environment has been developed, which allows providing an integrated approach to determining the appropriateness of the company’s capabilities to the established strategic objectives. Practical value. The obtained results of the research can be proposed for introduction at any enterprise of Ukraine, which will facilitate the adaptation of opportunities of each of them to a constantly changing environment and have the status of a competitive enterprise.
Authors and Affiliations
Iryna Andriushchenko, Viktoriia Koliesnik
Keywords
Related Articles
- EP ID EP541321
- DOI -
- Views 74
- Downloads 0
THE THEORETICAL BASICS OF ORGANIZATIONAL-ECONOMIC MECHANISM OF SUSTAINABLE DEVELOPMENT OF THE REGION
Purpose is to analyze organizational-economic mechanism’s definitions by different economists and to examine the accordance of these mechanisms to idea of unity of social-environmental-economic sustainable development of...
SOCIAL DIVERGENCE OF ECONOMIC DEVELOPMENT: GLOBAL TRENDS AND EVALUATION
Purpose. The aim of the article is to identify modern tendencies of social divergence of global economic development and confirmation or refutation of the hypothesis about the existence of social divergence / convergence...
ASPECTS OF THE DEVELOPMENT OF COMPETENCE POTENTIAL FOR GRADUATES IN ENTREPRENEURSHIP IN THE APPLICATION OF INNOVATIVE TECHNOLOGIES IN HIGHER EDUCATION
Purpose. The aim of the article is the research of aspects for the development of competence potential of Ukrainian universities graduates in entrepreneurship in the application of innovative educational technologies, wh...
IMPROVEMENT OF MARKETING SYSTEM AS A COMPONENT OF INTERNAL ENVIRONMENT OF AGRICULTURAL ENTERPRISES
Purpose is to develop ways to improve marketing system as a component of internal environment of agricultural enterprises. Methodology of research. The research is based on application of general scientific and specific...
IMPROVING THE USE OF SITUATIONAL MANAGEMENT TECHNOLOGIES IN INSTRUMENT-MAKING ENTERPRISES IN THE MUNICIPAL ECONOMIC SYSTEM
Purpose. Identification of vectors improvements of using situational enterprises management in municipal the economic system. Methodology of research. The main provisions of fuzzy set theory, business management and scie...