PROCESS OF DIGITALISATION OF SOCIETY – DETERMINANT OF CHANGE IN PURCHASING BEHAVIOUR
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
The radically changing economic conditions in the Czech Republic in the 1990s progressively determined changes in all aspects of social life including the behaviour of consumers and influenced their purchasing, consumption and eating patterns, but also working and, consequently, cultural habits. The Internet and digital technologies are becoming an everyday part of life of people in all roles. The same is logically true of a consumer who buys and consumes products to meet his needs and recover his physical and mental strength. The present article describes the online shopping options available to consumers.
Authors and Affiliations
Daniela Šálková, Marta Regnerová
Keywords
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