PROCESS PEDAGOGICAL APPROACHES – A TOOL TO REACH TARGET GROUPS OF UNIVERSITIES
Journal Title: Polish Journal of Management Studies - Year 2012, Vol 5, Issue 1
Abstract
The article deals with classical and innovation methods used in pedagogical process at universities and their influence on development of capabilities of graduates of faculties. Capabilities which students obtain in education process complete their professional profile and can be helpful in ensuring their employability in the labour market. Therefore it is very important to promote process-oriented pedagogical approaches as a specific tool of marketing mix of universities and innovation methods as an integral part of this tool. The use of modern teaching methods is a sign of significant competitive advantage nowadays. Universities should pay attention to examining opportunities to streamline the tools of communication policy in their promotion. Responses to new forms of marketing communication presenting new process-oriented pedagogical approaches can also help universities with redefinition of their target audiences.<br/><br/>
Authors and Affiliations
Martina Ferencová, Jana Jurková
Keywords
Related Articles
- EP ID EP518517
- DOI -
- Views 60
- Downloads 0
CAPITAL STRUCTURE DETERMINANTS AND FIRMS’ PERFORMANCE: EMPIRICAL EVIDENCE FROM THAILAND, INDONESIA AND MALAYSIA
Financing decision of the firms can be a difficult decision in corporate finance. Many factors may affect these decisions. These choices may also influence capital structure and can improve firm performance. The objectiv...
BUSINESS PROCESS MATURITY IN SMALL AND MEDIUM-SIZED ENTERPRISES
Business process management in an enterprise is an approach to management that concentrates on optimizing the ways business processes in organisation’s run. The business process maturity of the organization is one of the...
UNDERSTANDING THE DETERMINANT OF SME OWNERS’ INTENTION TO HAVE BANK CREDIT
This study aims to analyze factors affecting the intention of SME owners to obtain bank credit by integrating the Theory of Interpersonal Behavior (TIB) and the Theory of Technology Acceptance Model (TAM) frameworks. We...
MANAGING ENTERPRISE PERFORMANCE IN THE FOOD INDUSTRY
The paper is devoted to the development of important elements of the system of enterprise performance management. Author proposes to divide the entire staff of the enterprise into the three categories: main production pe...
EFFECT OF SKILL ACQUISITION ON ENTERPRISE CREATION AMONG MALAYSIAN YOUTHS
This study aims at investigating whether moderating factors such as selfmotivation and social influence could hinder skill acquisition from resulting to enterprise creation among Malaysian university graduates. A survey,...