Product Marketing Natural disaster insurance
Journal Title: مجلة البشائر الاقتصادية - Year 2016, Vol 2, Issue 3
Abstract
The marketing of insurance is to provide the promise of after-sales service for payment of insurance premium by the insured, but the privacy of this service does not allow the beneficiary to identify it more. Therefore, the insurance companies must accurately identify the needs and wishes of the beneficiary, as all marketing decisions should suit him. They should conduct research on the motives behind the purchase of the insurance services, in terms of the quality that the beneficiary wants, the level of quality that he would expect, the price that suits him, and when and where he actually needs the service .By doing so, the companies can ensure the beneficiary’s satisfaction and earn his loyalty.
Authors and Affiliations
Boudia Bachir
Keywords
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