"PROJEKT LADY" TELEVISION REALITY SHOW AS A TOOL FOR RESAPING PERSONAL BRANDING
Journal Title: Marketing Identity - Year 2016, Vol 4, Issue 1
Abstract
Creating a personal brand is an important tool for professional development and success in life. The practical and research problem is the selection of the most effective methods of creating a personal brand. The aim of the article is an analysis of the innovative use of the reality show (The "Project Lady" in Polish Television TVN) as a method of shaping the personal brand using gamification. The paper deals with review of the process and the transformation of the personal image and with results of this program.
Authors and Affiliations
Jerzy Goluchowski, Irena Kamińska-Radomska, Anna Losa-Jonczyk
Keywords
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