Proposal of Motivation Scale for Sport Tourism Consumption. Pilot Empirical Test Report
Journal Title: Folia Turistica - Year 2018, Vol 48, Issue
Abstract
Purpose. Determining which factors decide on participation of fans in sports event requiring travelling.<br/><br/>Method. In the empirical research, the modified MSSC scale (Motivation Scale for Sport Consumption) was used, and a questionnaire was carried out among fans during the matches of the U21 European Football Championship in Tychy in June 2017 (N=278, random selection). The following statistical methods and techniques were used: descriptive statistics and factor analysis.<br/><br/>Findings. Positive verification of the hypothesis that the travelling is strengthening motivation to support. Travelling does not constitute an additional, separate factor in relation to the motives of participation in sport cheering already mentioned in the literature (especially those used in the construction of MSSC). Travelling, on the other hand, becomes a kind of moderator of the intensity of individual motivation factors for participation in sport cheering.<br/><br/>Research and conclusions limitations. The study mainly concerns football fans, residents of Poland and the Czech Republic.<br/><br/>Practical implications. Practical implication for designers of sporting events to embrace an opportunity to enrich the fan experience and strengthen their motivation to participate by adding the element of journey.<br/><br/>Originality. A new tool for measuring the motivation of fans has been obtained that is better suited to the situation of sport tourism. An innovative modification of the MSSC scale.<br/><br/>Type of paper. An article presenting the creation of a research tool and the first results of empirical research from its first use.<br/><br/>
Authors and Affiliations
Jakub Ryśnik, Danuta Żylak, Rajmund Tomik
Keywords
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