Purchase Behaviour of Women Consumers Towards Energy Efficient Household Products
Journal Title: International Journal of Economics, Commerce and Research (IJECR) - Year 2017, Vol 7, Issue 5
Abstract
Purchase of energy efficient products by consumers, for the household sector is one of the important measures, to save on electricity consumption. Apart from cooking, heating water and lighting, a major number of electrical appliances are being used, for drawing water for household use, room cooling, refrigeration, entertainment, electronic products, alternative generation of power, power stabilization etc. The share of electrical appliances in household energy consumption is likely to increase significantly in future, because of its growth in per capita incomes, urbanization and increased end uses. Use of energy efficient products will help in reducing the burden on energy consumption, at the household level. Hence, this study was undertaken, to understand the purchase behaviour of women consumers towards energy efficient household products. The knowledge about star rating, energy efficiency, energy conservation practices, adopted by consumers at household level, the reasons for the purchase of electrical appliances was studied, through a structured questionnaire. It was found that, educational level, income and occupation of the respondents, had an impact on the individual’s purchase behaviour.
Authors and Affiliations
Ayesha Sultana Ahmed, D. Ratna Kumari, T Neeraja
Keywords
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