Push, Pull, and Mooring Effects on E-Commerce Customer Switching Intention
Journal Title: International Journal of Multidisciplinary Research and Analysis - Year 2023, Vol 6, Issue 08
Abstract
This study aims to determine the effect of push, pull, and mooring on switching intention for Tokopedia e-commerce customers in Surabaya. A quantitative approach is employed in this research, with the population consisting of Surabaya people who have shopped at Tokopedia. This study aims to determine the effect of push, pull, and mooring on switching intention for Tokopedia e-commerce customers in Surabaya. A quantitative approach is employed in this research, with the population consisting of Surabaya people who have shopped at Tokopedia. The sample size of 105 respondents was selected using purposive sampling technique. Data collection involved the distribution of online questionnaires to eligible Tokopedia customers. The collected data was then analyzed using SEM-PLS method with SmartPLS. The results showed that push and pull have a positive and significant effect on switching intention. Meanwhile, mooring has a positive but insignificant effect on switching intention.
Authors and Affiliations
Rizky Fitri Wijayanti, Nuruni Ika Kusumawardhani
Keywords
Related Articles
- EP ID EP720215
- DOI 10.47191/ijmra/v6-i8-55
- Views 24
- Downloads 0
Biomechanical Analysis of Mawashi-Geri Kick Motion on Kenshi Shorinji Kempo Jambi Province
In randori Shorinji Kempo, various variations of attacks are used to get a high number of scores. Mawashi-Geri is the kick most often used by kenshi. Mawashi-Geri has the privilege of a certain randori due to her strong...
Participation of Fertilizing Age Couples during the Covid 19 Pandemic
The National Population and Family Planning Agency (BKKBN) stated that during the Covid-19 pandemic, family planning programs experienced a decline due to limited public access to health facilities. Family planning users...
The Competency Assessment of Hospitality Management Educators and the Hospitality Industry
Hospitality management education has been a widely studied area. It has been studied by many authors by which and is still in deliberation in a true meaning. As the hospitality industry and a service-oriented area, most...
Species Composition and Morphometric Characteristics of Nike Fish in Marisa Waters, Gulf of Tomini, Indonesia
Nike fish are juveniles of amphidromous gobies species known for their intricate morphological features and highecological significance found in the Gulf of Tomini, Indonesia. This study aimed to investigate the species...
Difficulties and Coping Strategies of Final Year Medical Students at College of Medicine and Health Sciences, NU, Oman during COVID 19: A Qualitative Study
Introduction: The emergence of the COVID‐19 pandemic resulted in a sudden change in medical education scene in colleges and universities. These circumstances presented many challenges for higher education faculty and st...