Pymes and digital marketing in times of covid-19 from the ecuadorian context
Journal Title: Prohominum - Year 2021, Vol 3, Issue 3
Abstract
The Covid-19 pandemic has brought to the SMEs of Ecuador the opportunity to innovate in digital marketing. A situation for which the study aims to "Establish the contribution of digital marketing to SMEs in Ecuador in times of COVID-19".For which a methodology with a quantitative approach is used, the field study type, with a descriptive level. A population of 150 people between 20 and 50 years of age was selected. The data collection technique was the survey and the questionnaire as its instrument.Among the results, 60% of the interviewees responded that the development of this marketing tool has been always a priority for the companies because it makes their production more visible. Concluding that, with the implementation of digital marketing, SMEs will be able to reverse the trend that shows the operation of these companies today
Authors and Affiliations
Carlos Rigoberto Ortiz Novillo, Karla Maribel Ortiz Chimbo, Karla Soledad Ortiz Chimbo, Juan Tarquino Calderón Cisneros
Keywords
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- EP ID EP707852
- DOI 10.47606/ACVEN/PH00561
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