QUALITY OF INFORMATION PROVIDING MARKETING EXPENDITURE
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
In a business environment in the open economy, the formation of a reliable information environment in the enterprise, as an instrument of quality management of business risks, is a necessary element of its management system. In turn, the rapid use by enterprises of various marketing tools and the outdated method of displaying these operations in the accounts, cause the formation of information asymmetry between the marketing and accounting department, which manifests itself in the preparation of poor-quality information for its users. The article considers the importance of accounting in the system of management of marketing expenses of the enterprise and suggests approaches to its evaluation, the better the quality of accounting information, the greater the likelihood of success in business, and this is largely due to the fact that accounting can be considered as the system of measurement of information and communication systems for maintenance of macro and microeconomic activity of the enterprise.
Authors and Affiliations
V. O. Misyuk
Keywords
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