Quality of Service as a Tool to Build Customer Satisfaction Case Study of the Mopelis Foundation (Jijel Agency)
Journal Title: مجلة البشائر الاقتصادية - Year 2016, Vol 2, Issue 5
Abstract
Through this research paper we aim to update the reality of the practices of Mobilize-agency JIJEL- in terms of quality, and its use as a tool to promote customer satisfaction and the sustainability of the company, ask by a context full of challenges and a clientele increasingly aware of the quality of services.And the question that arises is: What is the impact of the quality of services MOBILIS-agency JIJEL - on the satisfaction of its customers? In order to carry out our research, we used the descriptive and analytical approach and the case study approach as a follow-up: The first and second axes: we relied on a descriptive and analytical approach that allows us to understand the quality of the service and the nature of its relations with customer satisfaction.The third axis: the use of a MOBILIS case study approach-JIJEL's agency-as a model
Authors and Affiliations
Zabat Sami
Keywords
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